LJNDawson.com, Consulting to the Book Publishing Industry
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Personalized Books on Sharedbook.com

Sharedbook.com is announcing today that it's launching a program of personalized books - mostly aimed at the kids' book market - where gift-givers can log in, upload a photo and a personal message, and choose a book to personalize. Publishing partners include Random House, HarperCollins, DK, Sterling and Bloomsbury. I spoke with Sharedbook CEO Caroline Vanderlip on Friday, and got more of the lowdown.

Last year, Sharedbooks did a pilot with Random House's Poky Little Puppy. Parents (or grandparents, uncles/aunts, etc.) could upload a photo and a personalized message, and Sharedbook would, essentially, print that book on demand. Sharedbooks has now taken that model to 5 publishers, offering classics and favorites that gift-givers will remember from their own childhoods.

You can visit the online store here.

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