LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant
DRM

Warner Music to sell DRM-free through Amazon

Warner's the latest label to lose the DRM entanglements on its music, as Amazon attempts to compete with Apple by supplying Josh Groban tracks. However, the New York Times reports that Warner's deal with Amazon is not exclusive and they are negotiating with Apple to sell DRM-free music there as well.
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Wal-Mart to record labels: Quit with the DRM already

Wired reports that Wal-Mart has issued an edict to record labels requiring them to deliver their files in MP3 format with no DRM. The only non-compliant label is Sony BMG, but that will not last long. In the words of Wired's blogger:

Let us forget for a moment that Wal-Mart's online music store is a joke. When Wal-Mart tells content publishers to jump, they don't ask how high: they just do it.

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NYT: New Media is complicated

The writers are striking, and it's about YouTube.

Well, actually, it's not about YouTube exactly, but it's about writers reminding producers that they, too, are entitled to a cut of what the New York Times is calling "so-called-new-media revenue":

Screenwriters argue that their labors generally create programming that has very high value — value that would seem to multiply as it spread over more platforms.

Media companies have a story to tell as well: If they are about to make jillions on new media, the markets don’t seem to think so....Writers, still smarting from giving away the store in terms of video and DVD before the true value of those businesses became apparent, are not about to cave in. Producers, who have yet to find a revenue model for digital content, do not want to be hamstrung by a costly deal with writers while they try to figure it out.
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Wal-Mart selling music downloads without DRM

Wal-Mart will soon be offering DRM-free downloads of recordings from Universal and EMI, says the Wall Street Journal this morning. Unlike EMI, Universal will not make these recordings available to iTunes - meaning Apple is shut out from their distribution.

The Journal observes,

Apple uses its own DRM software, which doesn't work with services or devices made by competitors, resulting in locking owners of its popular iPod music players into buying the most popular mainstream music Apple's the iTunes store, and not from its competitors. Record companies have blamed this lock-in for limiting digital-music sales, which account for around 15% of all recorded-music sales in the U.S.

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Further Muze News

Muze announced yesterday that it's powering O2's German arm in its effort to make downloadable music available to O2 customers. Muze's OMX platform, a digital media distribution system, will be supporting O2's partnership with MTV, enabling customers to download MTV's weekly Top Ten tracks to their PCs and mobile devices.
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Would You Like an MP3 with That?

Burger King will be giving away DRM-free MP3s with meals in the UK, reports Tech.co.uk:

Under the campaign, consumers will be able to search for, sample, and download a pre-paid EMI Music track from a specially created microsite after inputting a unique code. Codes are being distributed to Burger King consumers upon purchase, and there will be links from the microsite to an online retailer, allowing consumers to purchase further tracks by EMI artists featured on the microsite.

Yes, the same EMI that is releasing DRM-free music to Apple is also looking for innovative ways to distribute music outside of iTunes, the article says:

EMI made an exclusive deal with promotions company VerveLife . The partnership gives VerveLife's brand partners access to a significant portion of EMI Music's catalogue in order to offer their consumers higher quality, DRM-free downloads via global promotional campaigns.

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Harry Potter hits BitTorrent

TechCrunch reports that the new Harry Potter has been leaked on BitTorrent. In their words: "Simply where there is a fan with a will, there is a way."
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iPod DRM help

I belong to the notorious Park Slope Parents listserv. It's really not as ridiculous as the press makes it out to be - most of the threads are along the lines of "help, my toddler won't eat anything but white food" or "looking for a great carseat".

However, there was one really interesting post from a woman who had copied a bunch of CDs into iTunes at her parents' house, and downloaded them to her iPod; she went home and of course her home-based iTunes is radically different and her iPod wanted to sync up and thus erase all the stuff she'd just downloaded.

I wrote her a note saying she should burn a CD from the iTunes at her parents' house and duplicate the songs into her iTunes at home. But then came a much better answer from a contributor to the Unofficial Apple Weblog, who also happens to be a Park Slope Parent:

The digital rights management in the iTunes/iPod ecosystem only applies to music that you purchase from the iTunes Music Store (and not even all of that music anymore, as EMI has made its catalog available DRM-free on the iTMS -- time to buy Dark Side of the Moon AGAIN! :-). This DRM means that the tracks you buy online will only play on your computer + 4 additional computers you select, plus on any iPod you sync with your machine. You can generally identify these tracks by the .m4p suffix on their filenames, the 'p' standing for 'Protected.'

Your challenge is that you have music on your iPod that is not DRM-controlled -- standard MP3 files ripped from CD, which will play on any computer or any iPod -- but you don't have a handy way to get them back off the iPod and onto your computer, short of going back to your parents' house and burning them to CD. The iPod stores your music in hidden folders which
are not normally accessible to the Mac Finder or to Windows Explorer. This "feature," while not technically DRM, is intended to frustrate exactly the kind of casual music sharing you're trying to do, by preventing you from using your iPod as a music conveyor. Fortunately there are a slew of tools to help you work around this problem.

The simplest way to avoid this is to copy the music to your iPod as a disk (enable Disk Mode in iTunes) and then add it to your iTunes library when you get home. In your situation, where you've already loaded up the iPod, you need to use a copying utility to get the files from the iPod and into iTunes on your computer.

For the Mac, the most basic (and effective, and free) tool in this family is called Senuti, which is 'iTunes' backwards -- and that's exactly what it does:

http://www.fadingred.org/senuti/

There's a couple of other free tools called Floola & Yamipod, which are a bit more complicated but also will get the job done. Both work on Mac or PC.

http://www.floola.com/modules/wiwimod/index.php?page=WiwiHome
http://www.yamipod.com/

For $20, there's a Mac/PC application called iPod Access that will also let you copy music back off:

http://www.findleydesigns.com/ipodaccess/indexWin.html

The 'grandparent' tool in this space is Anapod Explorer, a very powerful ($25) tool for Windows that has every bell and whistle you'd want when it comes to managing your iPod data.

http://www.redchairsoftware.com/anapod/

I'll also put in a plug for the iPod/iTunes/iPhone coverage over at The Unofficial Apple Weblog (tuaw.com), where I'm a contributor:

http://www.tuaw.com/category/ipodfamily/
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Film Industry Tries Its Own DRM

The DVD industry, battling its own hacking/DRM issues, has released a new technology for preventing unauthorized copying of Blu-Ray or HD-DVD discs, reports the Wall Street Journal:

[O]nce a password is compromised and posted on the Web, the industry answers by changing the way in which its new DVD titles are made. Anyone who pops one of the new discs into their personal computer without installing a software upgrade will find that it destroys the computer's ability to play any high-definition DVD at all. To restore the computer's ability to play them again, the owner is forced to download new software from the Web -- software with a new password that hackers haven't yet discovered. The old password, or key, has been revoked.

This is called "key revocation", and it's frustrating innocent consumers simply because the moment a hacker uploads a password to the web, ALL users of that DVD are affected and must download new software with the new password in order to play ANY of their DVDs.

Pretty draconian. And a real turn-off.
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Digitization for the Disabled

Robert Martinengo, of the University System of Georgia, has an interesting job. He works on converting textbooks into formats accessible to the disabled. In this day and age, that means a little more than just audiobooks - although audio certainly plays a huge role. It means "assistive technology" - which helps students with cognitive disabilities (as well as the blind and deaf) read differently.

Bob recently gave an address at the O'Reilly TOC conference about the ways assistive technology and developing book technology can work together for consumers as well as the disabled. He brought up an interesting copyright point - that the need for accessible materials for disabled people is so pressing, getting permissions to create these "derivative works" is often an obstacle. He's proposing a change in copyright law to allow educational institutions to create accessible media for their disabled constituencies, without having to defy copyright law to get these folks the materials they are entitled to.

More info is here.
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Brantley Calls Out Google

In his blog yesterday, Peter Brantley discusses the contract between Google and the CIC libraries, which was signed just about a week ago:

A colleague in Europe recently forwarded to me the Google agreement with the CIC libraries. Even though I had been told this new agreement had some very different language from that in prior contracts, it was still eye-opening reading.

Simply put, the CIC libraries are contributing in-copyright material to Google for scanning, but for the first time (known to me), they will not get a copy back.

Brantley goes on to discuss how this may well be a sop to publishers, who have been quite concerned about the copy that the libraries have been getting of in-copyright or dubious-copyright material. However, in the case of the CIC libraries, the copy goes into escrow until it becomes public-domain.

I think the CIC agreement is a significant enough departure from the prior public contracts that we must take notice of its suggestions that the relationship between Google and publishers is maturing, and that Google is more cautious of the distribution of In-Copyright material than they ever have been before.

That said, Brantley concludes that if the contracts are challenged by any of the universities at any point, the litigation will prove so expensive that anyone else who wants to get into the digitization game will be discouraged because of the cost of playing in the turbulent copyright-law field.

And that to me is potentially the saddest loss, should such an arrangement come to be realized. Because in real terms, across this vitally important collection of humanity’s literature and thought, of all the ways of thinking about books and working with ideas on the Web, we might be left with only one way.

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Google Keeps Reelin' 'Em In

Google continues its Sherman-like march with the absorption of the Community on Institutional Cooperation into its digitization project. The CIC is a consortium of 12 academic libraries - the Big 10 plus 2 more - in the Midwest. This brings the total number of Google Book Search partners up to 25.
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Fragments

One very interesting meeting at BEA was a group of folks interested in digital standards, talking about how to identify the increasingly fragmented content being distributed these days.

I think about the concept of the mash-up, and how college professors have been using that tool for quite some time in their courseware environments - combining chapters from different books, throwing in some video or visuals or music - to create entirely new experiences for their students.

And the question becomes, as that technology begins to migrate to the consumer market, how do those chunks of content get identified in the supply chain - how do the publishers and e-commerce vendors and distributors all talk to one another about selling this stuff?

Around the table, we had a large publisher, several small publishers, a distributor, the heads of two ISBN agencies, and a variety of others whose businesses run on digital standards. A very lively discussion, where we tried hard to crack this nut and then - once it became apparent that this wasn't going to happen within the confines of a two-hour meeting - settled on simply attempting to articulate the problems clearly. More will be coming out of BISAC about this - meanwhile, it was a great experience in how the landscape (and the attendant problems in publishing) is shifting.
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Windows Live Search is...Live



The big news, of course, is that Microsoft's Windows Live Search is live. Cliff Guren explained all the features today, and it's very similar to Google Book Search except for this important differentiator - no scanning of books with dubious copyright status. Microsoft scans books that are out-of-copyright, and publishers submit in-copyright books for inclusion (giving their permission for scanning).

There's no cost to publishers for the service. And there's no print functionality, or even cut-and-paste functionality, in the search: "As we all know," Guren says, "hacks run amok." So expect a few wiseasses to create end-runs around the protections that Microsoft has installed.

Publishers are able to control how much of a book they want consumers to see - including blocking certain pages from view altogether (in the case of a mystery, for example), or images to which they don't have the rights.

Guren admitted that the primary reason behind Windows Live is competition with Google for "query share" - which has a heavy influence on ad revenue. Look for a Windows Live demonstration at the Crystal Palace - which sounds like a brothel but is really a section of Javits.
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The Big Picture - DRM is Not Copyright; Copyright is not DRM: A Primer (Part II )

In this issue of The Big Picture:

THE DOWNLOAD:
- DRM is Not Copyright; Copyright is not DRM: A Primer (Part II of II), by Laura Dawson
TIA - THIS ISSUE'S ACRONYM - GTIN – Global Trade Identification Number
INTEL: COMPANIES - Chris Anderson of Wired Magazine announces new start-up
INTEL: PRODUCTS - Alibris launches “Alibris Basic”
INTEL: PEOPLE - Muze shakeup continues
THE JOB EXCHANGE - Listing the hottest jobs in the sector

"Where we left off, before we were interrupted by digital asset distribution issues…the crucial question, “How do we encode e-books with some kind of ‘locking’ technology that prevents people from copying them and sharing them?”

The answer, of course, is that we don’t.

Do we encode print books with a “locking” technology? If I finish a Greg Iles thriller, and I know I never want to read it again, as good as it was (it ain’t Dostoevsky), and I choose to leave it on the seat of the PATH train from Hoboken to 33rd Street for the next likely reader...no law is going to stop me (unless the definition of littering expands significantly)..."

Click here to access our newsletter archives and read the May 29, 2007 issue in full.
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