LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Coelho's free books

TorrentFreak has an interesting post today on author Paouo Coelho, whose books sell somewhere in the vicinity of a bazillion. He's put his books on BitTorrent, among other sharing sites, and noticed a spike in sales as a result:

?Harper Collins, for example, decided to offer a new book of mine every month, for free reading.? This, together with the pirated copies worked out really well, and the book sales went up. ?If you go to the New York Times Bestseller list, you?ll see that the Alchemist jumped to the #6, and the Witch of Portobello is in the extended list"....Most people still prefer to read a real book however, pirated ebooks are more often used to preview. This can always change in the future, but for now Coelho is not impressed by the ebook reading devices that are out there, and many of his readers seem to agree.

?A (real) book is easy to carry, easy to read anywhere. Reading a book on a monitor on the other hand is very tiresome, and it would be even more expensive to print (considering cartridge prices) than to buy a paperback,? he says. What the movie and music industry can learn from Coelho, however, is that availability is of the essence, and restrictions will only lead to reactance.

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