LJNDawson.com, Consulting to the Book Publishing Industry
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Big Digital On Campus

Category: Digital Publishing , Bookselling
John Mutter today has an awesome piece in Shelf Awareness about the impact of digitization on college textbook publishing and bookselling. It supports a lot of what I'm finding as I spelunk around in this world: college students increasingly go for digital options ("Some 18.5% of students strongly prefer e-texts over the print version of the same books, and 18% have purchased or accessed digital material. More students want a digital option, and 17% of them have said they would pay more for a print book if a digital version is included"), and library use and courseware use are on the upswing:

In addition to the bookstore, students are already getting digital material through the library via an e-reserve system or an e-book collection; a course management system or professor's site; off campus; or direct from the publisher. "In most cases," [Mark] Nelson [digital content strategest for NACS] said, "we don't know where [college bookstores are] losing digital sales to."
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Posted by Laura Dawson , March 12, 08, 10:48 AM , comments(0) , permalink , Email this post
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