LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Stupidest Idea EVER

CNN has launched its Second Life Bureau, according to the Hollywood Reporter:

In the week of Nov. 5, the news giant is set to open a news-gathering outpost in Second Life. And unlike news service Reuters, which embedded a real reporter in the online virtual world last year, CNN will rely on Second Life "residents" to do all the legwork.

In the space, the network will create a variation of its i-Reports, the real-world vehicle through which average citizens contribute eyewitness reports. CNN will equip Second Life denizens with kits enabling them to transmit copy and photos. Visitors to Second Life will be able to get the latest news via kiosks scattered throughout the virtual community.

And the network will act as a sort of journalism school, offering guidance to avatar citizen journalists via weekly "news meetings" directed by CNN.com staffers. And top CNN personalities including Larry King will conduct virtual training sessions for budding cyberjournalists.

So the three people on Second Life who are NOT engaged in online porn can submit daily reports to CNN on how their avatars change outfits?
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