LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Subway readers

As I was headed to a meeting this morning on the 4 train, I looked around the subway car and did a quick count.

40 riders
15 reading something (on paper - a book, a newspaper, a document)

That's 37.5% of the car, reading.

You extrapolate that to all the subway ridership - 120,000,000 riders a month - and that gives you 4.5 million instances of reading throughout New York City at any given moment. Just on the subway.
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