LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

B&N: If We Didn't Stock It

B&N won't be stocking "If I Did It" in its stores - yay, Steve! - making it available to interested customers only online and via special order.

Borders, on the other hand, will be stocking it. According to PW:

A spokesperson for Borders was more optimistic about If I Did It?s prospects, explaining that the retailer will carry the title, "since there will be customers who have an interest in purchasing the book." She added, however, Borders "will not promote or market the book in anyway." She said Borders chose to sell the book because, "We believe in our customer's right to make his or her own choices about reading and listening material, and to support that right we feel it is our job to make a full range of choices available, without regard for our own preferences."

Snarks one source at B&N, "Also, they don't really have much of an online presence, so selling in stores is pretty much their only option."

 

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