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Wendi Deng Takes Over At MySpace China

Wendi Deng, Rupert Murdoch's wife, has been named chief of strategy for MySpace China, according to a report in Forbes.

An official role at MySpace China would provide the 39-year-old Deng with her first chance to prove her mettle in the succession battle with Murdoch's children for control of the sprawling family-run media empire.

By appointing Deng as an executive with management responsibility, Murdoch is also attempting to take a more hands on approach with MySpace China, a venture that is increasingly complicating Murdoch?s bid for Dow Jones, the parent company of The Wall Street Journal.

Apparently the Journal is concerned about Murdoch's expiditious strategy in China, kowtowing to censorship rules in exchange for quick ramp-up and launch. And this is not a stereotypical "wifely" project that Rupe is throwing at her - Deng herself is pretty much acknowledged to have the chops to strategize for MySpace China, given her former role as VP for News Corps' Asian satellite station and her MBA from Yale. Which could, in fact, be worrying Murdoch-watchers even more - she's the right one for the job, and he's serious, and that's kinda scary.

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