LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Audiobooks at Wendy's

In a partnership with Listening Library, Wendy's is giving away audiobooks as the toy in their Kids' Meals - CDs from one of four series: Arthur, Magic Tree House, Junie B. Jones, and Geronimo Stilton. Awesome marketing, and much better than finding a Barbie at the bottom of the bag (my girls always promptly dismembered theirs out of sheer scorn).
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