LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

RFID at BEA, PDQ

Our crew is very busy at BEA this year - in addition to Ted Hill's seminar on Best Practices in Digital Marketing (Thursday at 12:30), Jim Lichtenberg is leading a session on RFID in bookstores, using the by-now-famous example of the Dutch bookstore chain BGN. His panel of 16 participants will have a rousing discussion on the progress RFID has made over the last year. This is on Friday at 9:30.
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