LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Always a new way to rig the rankings

The Wall Street Journal reports this morning on yet another way of triggering one's sales rankings on Amazon.com or B&N.com: Email campaigns.

Popular authors such as Mark Victor Hansen of the "Chicken Soup for the Soul" series recommend your book in messages to fans, and offer a deal: Buy the book today and you'll get downloadable "bonuses" supposedly valued at thousands of dollars -- such as recordings of motivational speeches and contact information for important people. Orchestrating even 1,000 book purchases in a single day can drive a title from obscurity to the top of the charts.

Not like Amazon or B&N are complaining about this - it sells books, even if only for a day.
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