LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Widget race

Random House has announced its new "inside the book" tool called Insight, on the heels of HarperCollins's launch of its Browse Inside Widget. This allows any website owner or blogger to add functionality similar to Amazon's "Look Inside the Book" feature.

These are cool toys, and up the merchandising capacity of any one website significantly. Random House has this tool available for 5000 titles, while Harper offers it for 1500 books on its list.
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