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New pricing for ISBNs

I just received this from Andy Weissberg, VP of Identifier Services at Bowker:

 In 2010, the U.S. ISBN Agency will change its pricing models for ISBNs to accommodate the digital identification needs of authors, publishers, libraries and the supply chain at large.  Unit prices for all ISBN prefixes will be discounted by as much as 50% from the currently established rate structure, with additional discounts applied to large volume purchases.

At Bowker, we recognize the emergent need for a more economical solution for the practical and responsible identification of digital content and products.  ISBN price decreases, however, are one of many necessary paradigm shifts for the supply chain to effectively identify and catalog digital assets for discovery and trading purposes.

Most importantly, as new digital formats and capabilities proliferate and diversify, end-users (consumers) must be able to differentiate one digital product form from another during discovery and the digital point of purchase, particularly when differentiated usability, access rights and functionality are key considerations to be made during a purchasing decision.

The ISBN standard has a proven track record as a supply chain identifier in the book industry, and the U.S. ISBN Agency is committed to maintaining this standard in the digital publishing supply chain.  We encourage publishers and content owners to continue to leverage the ISBN for identifying digital products, and strongly discourage the use of alternative, non-standardized identifiers that will ultimately cause for confusion in trading and discovery.

More specific details regarding forthcoming ISBN pricing changes, as well as new value-added discoverability solutions that will be made available in conjunction with ISBN purchases, will be made available to the public before year end.

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