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FBF Survey
The Frankfurt Book Fair opened this morning and as usual, a survey preceded it. This year's emphasis (like last year's, and the year before that) was on digital publishing.

The findings? Typically schizoid:

As the much-hyped e-readers hit the stores, and digitisation continues to revolutionise all aspects of the book trade, this year over 70 per cent of respondents revealed that they feel ready for the digital challenge. The survey also reveals that current opinion is divided on the future of the e-books and digital content versus the printed word. 40 per cent of respondents expect e-content to overtake traditional book sales as early as 2018 – whereas a third predict that this will never happen.

Perhaps more surprisingly still, almost 60 per cent of respondents do not currently use e-books and e-readers at all, and 66 per cent of industry professionals still expect traditional books to dominate the market in five years time, with very few expecting e-books (seven per cent) or e-readers (two per cent) to be the main sources of revenue by 2013.

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Posted by Laura Dawson , October 14, 08, 3:49 PM , comments(0) , permalink , Email this post
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