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MySpace Taking On iTunes
MySpace launched its much-rumored downloadable music service today, offering DRM-free music for sale, free streaming music, ringtones, and other digital music products. Striking deals with 3 of the top 4 music labels (EMI was the lone naysayer), MySpace brings a real threat to iTunes (finally) due to its user base of 110 million.

It's interesting to note that the new head of EMI's digital group is former VP of Engineering at Google, Douglas Merrill.

From CNet:

James McQuivey, an analyst with Forrester Research, said MySpace could help modernize the music industry.

"MySpace has the audience and environment to enable the music industry to get to the next digital level," McQuivey said. "What iTunes offers is a good buying experience but that's not all people do with music. They they talk about it, they share it, they try things out. Remember, this is the kind of activity that (record label) Universal Music Group was suing MySpace for previously."


McQuivey continued: "I think the labels said to themselves,'Oh, if we enable fans to have a fully immersive experience, they might spend more on music. MySpace can offer a place where all aspects of the music experience can be expressed. Imeem was getting close to this but MySpace, if they don't mess it up, should take the music industry to Music 2.0"
However, if you try to go to MySpace's music site now, you get an error.
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Posted by Laura Dawson , April 3, 08, 2:39 PM , comments(0) , permalink , Email this post
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