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MyStrands Hires Ex-Muzers

Generally, it's about 9:00 by the time I can tell if I'm blogging or not - if there's any news (or non-news) worth posting. But today I was held up - ex-Muzers have landed at a new company and I wanted to talk with one of them to get the scoop.

MyStrands is a recommendation engine that started up last year and is expanding rapidly. Scott Lehr, formerly VP of Biz Dev at Muze, and Gary Geller, formerly VP of Sales at Muze, have moved into similar positions over at MyStrands; they are setting up the NY office (literally, when I spoke to Scott, he was out on the street meeting a real estate agent), and formalizing the business office of MyStrands out of New York.

Originally using music as a content to develop the recommendation engine, MyStrands is now migrating to other forms of content: movies, credit-card purchases, any "strand" of purchasing/renting behavior that can be personalized into a picture of consumer behavior. They are developing a B2C site, as well as B2B operations.

Recommendation engines were all the rage in the 90s, but now that there's so much content available digitally (and so much improvement in technology), the idea of a renaissance is pretty exciting.

 

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