Case Study: Large Academic Publisher

How To Sell A Book? Good, Old Word Of Mouth
In autumn, the publishing industry kicks into high gear -- rolling out their "big books" -- the titles they hope readers will buy through the all-impo... The Story Behind a Wikipedia Entry
James Bridle founded a Web site called Booktwo in September 2006 to "investigate, analyze, catalog and debate the future of literature and the publish... Sept. is Library Sign-up Month
September is Library Card Sign-Up Month, when the American Library Association and libraries across the country remind parents that a library card is ... Children's Book Publisher to Use More FSC Certified and Recycled Paper
Sept. 8, 2010 - Scholastic, the global children's publishing, education and media company, said that continued progress has been made toward the compa... Bookstores face an unhappy ending
Online rivals could drive temples of literature into oblivion. The digital age may close the book on bookstores. The final chapter approaches for many... Cornell writes the book on new print/Web scholarly publishing model
As university presses across the country shutter their doors, libraries cut purchases and bookstores return orders, an innovative collaboration betwee... Scholastic Makes Continued Progress toward Industry-Leading Goals for FSC-Certified and Recycled Paper Use
Scholastic, the global children's publishing, education and media company, today announced that continued progress has been made toward the company-wi... Reading into new local realities
The nation is increasingly turning to its publishing industry to promote better understanding with the rest of the world and present a mature image...... Gail Rebuck: Power behind the prose
Forget Tony Blair and his journey. This week's most important move in Gail Rebuck's publishing empire at Random House arguably came with the report th... Much Ado About Publishing
Good Random House speaks. Or more accurately, he tweets. This exclusive interview was conducted on Thursday, September 2, 2010, live on Twitter. It wa... Advertising: Scholastic Books Revamps Its Marketing
The company said it wanted to keep better track of teachers who were new or who had departed and use more methods of communication. ...... Digital has not made publishers defunct
The services we provide are more useful than ever, to both authors and readers Ray Connolly's article, arguing against the need for publishing houses ... Amazon eyes subscription Web TV service (Reuters)
Reuters - Amazon.com Inc has approached media companies with a proposal for a subscription service that gives users unlimited access to some televisio... Fall Arts: Reading is optional, but Litquake is mandatory
The reasons to attend this year's Litquake are obvious. You don't have time to read books anymore. Nobody does. And the whole publishing industry is d... Amazon trying to create Web-based TV service: report (Reuters)
Reuters - Online retailer Amazon.com Inc is trying to create a service that gives paying subscribers unlimited access to some television shows and mov... Staples to sell Kindle, Borders cuts reader prices
The battle for the digital books market intensified on Tuesday, as office supplies retailer Staples Inc said it would start selling Amazon.com Inc's K... Research and Markets: This Publishing in the United States Industry Profile Is an Essential Resource for Top-Level ...
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/936a54/publishing_in_the) has announced the addition of the ... Penguin: The highlights of five years in China
Beijing, 31st August 2010: Penguin Books, the international publishing company, is celebrating its fifth anniversary in China with a range of book pro... Wolters Kluwer CEO Nancy McKinstry Delivers Keynote Speech at the W2010 Beijing International Publishing Forum
BEIJING--(Marketwire - 08/30/10) - Exclusive Forum organized by Chinese General Administration of Press and Publication (GAPP) Beijing (August 30, 201... NSFW: A Modest Proposal For Authors Who Abandon Their Publishers — Give Me A Break
"Publishers are all cohorts of the devil. There must be a special hell for them somewhere." - Goethe If I were a commissioning editor in a major publi...